Privacy Policy

Privacy Matters

At Bistail, we care about creating a better digital advertising experience for users, advertisers, publishers, and partners. Your privacy is important to us, and this Privacy Policy explains how we may collect, use, store, and protect information when you use our website, products, and services.

This Policy applies to the Bistail website and to Bistail products and services, including advertising technology, campaign management tools, analytics, and related platform solutions operated by Bistail.

By accessing our website or using our services, you agree that your information may be processed in accordance with this Privacy Policy.

Services Privacy Policy

Bistail works with advertisers, agencies, publishers, and technology partners to support the delivery, optimization, and measurement of digital advertising campaigns.

When users interact with websites, applications, advertising placements, or other digital environments connected to Bistail services, we may collect certain technical and usage information related to ad requests, ad delivery, views, clicks, conversions, and other campaign interactions.

This information may include:

IP address;
browser or device identifiers;
mobile advertising identifiers;
information contained in HTTP headers or similar technical signals;
browser type and version;
operating system;
language settings;
device type;
approximate location;
date and time of ad requests, impressions, clicks, and conversions;
websites, apps, or content categories where ads are displayed;
campaign interaction data;
aggregated performance and analytics data.

In some cases, Bistail may also receive information from third-party data providers, advertisers, or partners to help improve campaign delivery, targeting, reporting, fraud prevention, and performance optimization.

Information Related to Business Customers

If you register or interact with Bistail as a business customer, advertiser, agency, publisher, or partner, we may collect information needed to provide and manage our services.

This may include:

name and business email;
company name;
job title;
account registration details;
campaign settings and campaign performance data;
billing and administrative information;
communication history with our team;
platform usage data;
support requests and related correspondence.

We use this information to provide access to our services, manage accounts, support campaigns, respond to requests, improve platform functionality, and maintain business operations.

How We Use Information

Bistail may use collected information for the following purposes:

to provide and operate our advertising services;
to manage, deliver, and optimize advertising campaigns;
to measure impressions, clicks, conversions, and campaign performance;
to prepare analytics and aggregated reports;
to improve targeting, relevance, and ad delivery;
to limit how often a specific ad is shown to the same browser or device;
to detect and prevent fraud, invalid traffic, or unauthorized activity;
to improve our website, products, and services;
to provide customer support;
to manage billing, invoicing, and account administration;
to send service-related updates;
to comply with legal, contractual, and regulatory obligations.

We may also use anonymized or aggregated data for analytics, product development, market insights, and business reporting. This type of data does not identify individual users.

How We Disclose Information

Bistail may share information with customers, affiliates, vendors, technology providers, and trusted partners when necessary to provide our services.

This may include sharing information:

with advertisers, agencies, and publishers for campaign delivery and reporting;
with vendors who help us operate our platform and services;
with analytics, measurement, fraud detection, and infrastructure providers;
with business partners involved in campaign execution;
when required by law, court order, or regulatory request;
in connection with a business transaction, such as a merger, acquisition, or asset transfer;
with consent, where applicable.

We may also disclose aggregated, anonymized, or de-identified information for business, analytics, and reporting purposes.

User Choices and Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include:

the right to access personal information we process about you;
the right to request correction of inaccurate information;
the right to request deletion of personal information;
the right to object to or restrict certain processing activities;
the right to opt out of certain advertising or marketing uses;
the right to withdraw consent where processing is based on consent.

If your information was provided to Bistail by one of our business customers, we may act on behalf of that customer. In such cases, you may need to contact the relevant customer directly to exercise your rights.

Cookies and Tracking Technologies

Bistail may use cookies, pixels, tags, mobile identifiers, and similar technologies to support website functionality, advertising delivery, analytics, measurement, and campaign optimization.

These technologies may help us:

recognize browsers or devices;
understand website and platform usage;
measure campaign performance;
deliver more relevant ads;
prevent fraud and invalid traffic;
improve our services.

You may be able to control cookies through your browser settings or device settings. Please note that disabling cookies or similar technologies may affect certain website or service functionality.

Data Retention

Bistail retains information only for as long as necessary to provide services, fulfill business purposes, comply with legal obligations, resolve disputes, enforce agreements, and support reporting or analytics.

When information is no longer needed, we may delete it, anonymize it, or aggregate it so that it can no longer reasonably identify an individual user or device.

Security

Bistail uses reasonable technical, administrative, and organizational measures to help protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or electronic storage is completely secure. While we work to protect information, we cannot guarantee absolute security.

Users and business customers are also responsible for keeping their account credentials secure and for using appropriate security practices when accessing our services.

Website Privacy Policy

When you visit the Bistail website, we may collect information that you provide directly, as well as information collected automatically.

Information you provide directly may include:

name;
business email;
company name;
job title;
inquiry details;
any other information you choose to submit through forms or communication channels.

Information collected automatically may include:

IP address;
browser type;
device type;
operating system;
pages viewed;
session duration;
referral source;
cookie identifiers;
approximate location;
interaction data.

We may use this information to operate the website, respond to inquiries, improve user experience, analyze performance, support marketing activities, and protect the website from misuse or fraud.

European Data Subjects

If you are located in the European Economic Area, the United Kingdom, or another region with similar privacy laws, you may have additional rights under applicable data protection regulations.

Bistail may process personal data based on one or more legal grounds, including:

consent;
performance of a contract;
legitimate interest;
compliance with legal obligations.

Where required by law, we will provide appropriate rights and mechanisms for users to access, correct, delete, object to, or restrict processing of their personal data.

International Data Transfers

Bistail may process information in countries other than the country where it was originally collected. Where required, we use appropriate safeguards to protect transferred information in accordance with applicable data protection laws.

Children’s Privacy

Bistail services and website are not intended for children. We do not knowingly collect personal information from children under the age required by applicable law. If we become aware that such information has been collected, we will take appropriate steps to delete it.

Third-Party Links

The Bistail website or services may contain links to third-party websites, platforms, or services. Bistail is not responsible for the privacy practices, content, or policies of third parties.

We encourage users to review the privacy policies of any third-party websites or services they visit.

Changes to This Privacy Policy

Bistail may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

When we update this Policy, we may revise the “Last Updated” date or publish the updated version on our website. Continued use of our website or services after changes are published means that you accept the updated Policy.